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Saint Laurent Partners with Farfetch to Drive Omnichannel Growth in China

Paris, London, August 1st 2017: Saint Laurent and Farfetch today announced that Saint Laurent will be the first brand to benefit from Farfetch’s enhanced e-commerce platform in Greater China, following the partnership set up between Farfetch and .

Collections from Saint Laurent stores in China will be integrated into the Farfetch platform, starting with those in Shanghai,Beijing and Hong Kong. In addition to same-day delivery, in October Saint Laurent will be the first luxury brand to offer 90-minute delivery in China via Farfetch to customers in Shanghai and Beijing, followed by Hong Kong, leveraging on the 90-minute delivery service that Farfetch already offers in 10 cities globally.

Chinese luxury customers will have access to the greatest selection of Saint Laurent products via Farfetch, delivered to their doors with blazing same-day delivery speeds, localized payment options and highly professional service.

In addition to unrivalled service and logistics, the Farfetch China Platform will allow Saint Laurent to reach luxury consumers digitally at scale, with a focus on the Chinese Millennial customer, leveraging Farfetch’s Shanghai-based team and their highly sophisticated capabilities, further to their partnership with and WeChat.

365体育官网Francesca Bellettini, President and CEO of Saint Laurent, declared: “I am very proud of this partnership with Farfetch, a company that, exactly like Saint Laurent, puts client service at the center of their values. This collaboration marks an important step in our global omnichannel strategy aiming at securing a toplevel luxury journey to our clients world-wide, and it gives to us the opportunity to further consolidate our leadership on the Chinese market.”

José Neves, Founder, Co-Chairman and CEO of Farfetch Group, added: “Farfetch has always understood that China is part of any luxury brand’s strategy, and e-commerce in China is the only route to fully penetrating this market. However, until now, doing online business in China at scale was incredibly complex for luxury brands, and this is why we have built an unrivalled platform for China. We are delighted to partner with Saint Laurent as the first brand to fully utilise our capabilities and provide Chinese customers with unparalleled levels of service.”

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