London, 10 August 2017 – The Farfetch Group announces that Yasmin Sewell has joined the Farfetch team as Vice President of Style and Creative. In this newly created role Sewell will lead the global editorial and creative teams, responsible for overseeing all content, and overall styling direction on-site, bringing to the company a wealth of experience from both fashion and retail. Sewell will report into John Veichmanis, Chief Marketing Officer.
John commented: “Millennial customers have really connected with our proposition as the diversity of product on the platform massively appeals to their sense of individuality. Building on our recent content and commerce partnership with Condé Nast, we want to develop new and inventive creative formats that help our customers discover more of the wonderful product available at Farfetch.
We’re so excited about Yasmin joining the team to lead our style and creative strategy as she shares our passion for innovative digital thinking and product discovery.”
Yasmin added: "Farfetch is undoubtedly one of the most innovative companies in today’s retail landscape. I’ve known José since the beginning - we are past collaborators, and it is an honour for me to become a full-time part of everything Farfetch is creating now and even more so, all that is to come.
This role is an exciting evolution for me, finding and fostering new design talent has been a particularly fulfilling part of my career to date, and I’m excited to extend this to the realm of directors, photographers and creatives of all types. I am thrilled to be joining the team at this time as we define what content and commerce means for the Farfetch customer globally.”
This announcement follows the news that last month Farfetch formed a global content and commerce partnership with Condé Nast to create a seamless editorial shopping experience from inspiration to shopping gratification with the publishing house.